Background
Sunbowl, an e-commerce agency* faced a challenge with their website's case study section. They consistently posted new case studies to showcase their work to potential clients; However, these case studies were presented as a simple, unorganized list on a Shopify page. This static display made it difficult for visitors to find relevant examples based on their specific needs. Because Sunbowl serves a diversity of e-commerce clients, they needed to find a way to help potential clients find the best case study for their business. *Note: We realize this is written in the 3rd person while being listed on our website, but what can we say? SEO isn't without its quirks.
Results
200% Faster
We improved the speed of posting new case studies by 200%.
Consistency
Removing friction from the posting process allow us to post more consistently.
Creative
Deep knowledge of the platform allowed for unconventional solution while leveraging existing Shopify features.
The implemented solution proved to be extremely effective and user-friendly. It successfully achieved the goal of providing a sortable and filterable case study section on their Shopify site without resorting to product pages (preserving SEO) or the limitations of blog posts. The process of adding a new case study became streamlined: write the case study, add it to the designated link list, tag it with the relevant metafield, and it automatically appeared with proper sorting and filtering. This approach effectively leveraged Shopify's existing functionalities in an innovative way to address a core content presentation challenge, demonstrating a robust technique for managing content-rich pages on the platform.
This case study reveals an effective strategy to maximize your Shopify store's SEO. Learn how we leveraged internal pages and strategic link lists to boost organic traffic and improve site structure. Discover practical steps to replicate our success and grow your Shopify presence.