Background
The customer tried for months to locate an off the shelf app that would integrate with their current process while delivering the tier pricing that needed for their wholesale customers.
Results
8%
Increase in sales in 90 days
7%
increase in order volume in 90 days
16x ROI
in 90 days
Wholesale customers consistently shared that the new B2B site is the most user-friendly they’ve used. They are able to browse products, see accurate pricing, and make purchases without needing to go back and forth with sales reps. The buying process is clear, fast, and frictionless, which has improved customer satisfaction and reduced internal support needs. After 90 days, the ROI was 16x what they spent on the configuration. The leverage on wholesale/b2b is one of the biggest levers a company can pull when talking about bottom line.
A client in the automotive industry needed a smarter and more scalable way to manage pricing for their wholesale customers. They wanted to operate a single B2B Shopify storefront while offering customized pricing based on customer tiers. Airtable served as the source of truth for all pricing data, and we used it to import variant-level prices into Shopify. This approach allowed them to centralize pricing management while providing customers with accurate, tier-specific pricing across the entire storefront.