Background
Their Shopify store was running on an outdated version of the Empire theme. The site was extremely slow, difficult to navigate, and not built to support seasonal services or local search. Blog articles weren’t tagged properly, broken links and oversized images affected performance, and key offerings like rentals and lessons were not easy to find. They also had very little visibility in local search results and no system in place to capture customer reviews.
Results
99%
increase in conversion rate
126%
Order volume jump
199%
Online revenue growth
From November 2024 to July 2025, online sales increased by 199%. Sessions were up 12% and the number of orders rose by 126%. The conversion rate nearly doubled with a 99% percent improvement. Visibility in local search also improved, bringing in more foot traffic from customers discovering the store through Google. EBS Adventure is now better positioned to grow both online and offline with a stronger digital presence that supports their community-based retail model.
EBS Adventure is an independent outdoor retailer based in Saskatchewan. They sell gear and accessories for all seasons and offer rentals for stand-up paddle boards along with workshops and lessons. Most of their sales came through their physical storefront, but they began to see the need to expand their online presence to reach more customers and support their in-person offerings.