Background
Little to no SEO work has been done on the Shopify site, leaving it under-optimized and not fully leveraging organic search opportunities. While the website isn’t brand new, it has never undergone a comprehensive SEO strategy to improve visibility and rankings. The main challenge is competing with large online marketplaces like Etsy in search engine rankings while simultaneously building the Shopify store’s authority and relevance within the wedding guestbook niche. Unforeseen Challenge Recent changes to key collection pages caused a drop in rankings for the client's primary target keywords, impacting overall search visibility.
Results
$7,200
client investment over 8 months
33.68%
sales increase
$34,000
increased revenue
Between 2023 and 2024, we witnessed remarkable growth and success. Store sessions surged by an impressive 31%, reflecting increased engagement and interest from customers. Total orders soared by 108%, demonstrating a rise in demand for their main product, the wedding guest books.
Discover how we helped a wedding guestbook business boost Shopify sales & reduce Etsy reliance. This case study details our strategy for navigating competition in the wedding industry, optimizing their store for growth, and achieving e-commerce success.