Case Study: Creating a Modern Website for a Canadian Hair and Skin Care Brand
Case Study: Creating a Modern Website for a Canadian Hair and Skin Care Brand logo

Case Study: Creating a Modern Website for a Canadian Hair and Skin Care Brand

Shopify PlusDevelopmentLaunch Site

Background

While AG Care provided complete desktop and mobile mockups, translating these into a Shopify Plus environment required thoughtful execution. The brand had specific expectations around layout behavior, variant handling, metafield usage, and accessibility. Decisions around functionality such as sticky add-to-cart buttons, video support in product image carousels, variant display logic, and embedded reviews needed to be scoped, validated, and implemented in a way that respected both the mockups and Shopify limitations. Collaboration across teams was essential to solve edge cases such as upsell logic, collection filtering, and responsive adjustments for every section.

Results

AG Care's Canadian Shopify Plus site now reflects the premium quality of its products and the integrity of its brand. The site is fully responsive, fast, and easy to maintain. Customers enjoy an improved shopping experience with cleaner navigation, quicker access to product education, and more flexible browsing on mobile. The design system is future-ready, allowing AG Care to continue expanding its digital presence while staying consistent with its creative direction and performance goals.

AG Care is a Canadian leader in professional hair and skincare, offering vegan and cruelty-free products designed for all hair and skin types. As a Shopify Plus merchant, AG Care needed a site that could support both its elevated brand identity and its growth across Canada. To better serve its local customers, AG Care partnered with our team to develop a refreshed Canadian Shopify Plus storefront. The goal was to translate their creative team’s detailed mockups into a mobile-optimized, high-performing website that reflected their values and vision.

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