Background
Customers were used to visiting Crave locations and handpicking cupcakes to create their own box of six or twelve. However, their Shopify Plus storefront didn’t offer the same level of customization. They needed a solution for customers to customize their cupcake boxes online. This included selecting from various rotating flavours and specifying vegan or gluten-free options for an additional charge. At the same time, they wanted a smooth, branded user experience that didn’t rely on third-party apps or compromise backend reporting.
Results
4 months
Custom Built Solution
$1,000,000
Build Your Own Cupcake Box Sales
250x
Return on Investment
Since the bundle builder launched in early 2023, Crave’s Build Your Own Box feature has generated over one million dollars in net sales. It now accounts for nearly eight percent of total online revenue and continues to be one of the most popular product experiences on the site. This feature has not only increased average order values but also helped bring Crave’s signature in-store charm to their online audience. Customers love the flexibility and ease of use, and Crave has seen more repeat purchases and higher engagement as a result. The success of this feature shows how a well-designed bakery online ordering experience can drive growth and deepen customer loyalty.
Crave Cupcakes is a well-loved Canadian bakery with a strong retail presence and a loyal following. They approached us with a clear vision: bring their in-store "build your own box" experience to their online store.
Their team needed a flexible and intuitive bakery online ordering system that would give customers control while keeping fulfillment simple and data clean.