Background
The primary challenge was ranking and converting for branded keywords such as “Levi’s,” where larger retailers had stronger domain authority and more aggressive budgets. In addition, the Google Ads account had not been fully approved, limiting their reach in paid search. The client also had a low budget for Google Ads. Product data also needed optimization for better user experience and visibility in Shopping Ads.
Results
$23K
Revenue from Shopping Ads
855X
Return on ad spend
#2 Ranking
For branded SEO terms
The Shopping Ads campaign generated CA$23,000 in revenue from just CA$2,690 in ad spend, delivering a ROAS of 855% percent between August and December 2024. The Search Ads campaign achieved a ROAS of 406X in the same period. Hills Dry Goods ranked number 2 for the high-intent keyword “Levi’s Canada Vancouver” and number 1 for several other localized branded terms. They also reached position 12 for the broad keyword “Levi’s,” which has a monthly search volume of 135,000 and a keyword difficulty of 67. Clicks and conversions increased significantly across both paid and organic channels. The improved product data structure, including GTINs, sibling metafields, and cutlines, enhanced Shopping feed accuracy and contributed to stronger SEO performance across key pages
Hills Dry Goods is a boutique retail clothing store based in British Columbia, Canada. Known for carrying premium brands like Levi's and AGOLDE, the company wanted to grow its online sales but faced tough competition from larger retailers dominating branded search terms.
From August to December 2024, we partnered with Hills Dry Goods to improve paid and organic performance through Google Ads and SEO.