Background
The client had never run Google Ads, had no SEO strategy in place, and lacked organic search visibility. They operated with limited staff capacity and needed any marketing investment to quickly demonstrate a return. Given the highly specific nature of their services, broad targeting wouldn’t be effective; they needed to reach a precise audience in specific geographic regions. Without a strong website funnel or digital content strategy, they were effectively invisible to potential clients searching online.
Results
1,200
Qualified Sign Ups
Since launch, the strategy has generated over 1,200 qualified sign-ups through the website. Website traffic has grown steadily month over month, and lead generation has remained consistent without increasing ad spend. The client now benefits from a reliable acquisition funnel that drives results across both paid and organic channels. With minimal resources and a modest budget, they’ve built a sustainable foundation for digital growth, proving that even small teams can achieve significant results with the right strategy and execution.
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This client is a specialized mental health provider in Canada, with its patient services occupying a niche market in clinical care. With no existing digital marketing presence, they needed a way to establish online visibility and start generating qualified leads. Their services catered to a sensitive and targeted audience, requiring thoughtful messaging and a performance-focused approach that would deliver measurable results without overextending their lean internal resources.